SEO is dead.

Nobody searches anymore. They ask. We make sure the answer is you.

The Answer Replaced the Results Page

For twenty years, being found meant ranking. Ten blue links, and a whole industry built around climbing them.

That page is disappearing. Your next customer opens ChatGPT and asks “who should I hire for this?” — and gets one answer. Not ten links. One recommendation, delivered with confidence, with no way to scroll past it.

If that answer isn't you, you were never in the running.

What SEO Optimized For

  • Keyword rankings on a results page
  • Backlinks and domain authority
  • Click-through from a list of ten options
  • Being findable by a crawler
  • Metrics you could see in a dashboard

What AI Search Rewards

  • Being named in the answer itself
  • Corroboration across sources a model trusts
  • No click at all — the answer is the destination
  • Being explainable to a language model
  • Metrics nobody was measuring until now

What We Build

Flagship Platform

AI Search Optimization

A platform that shows you exactly how the major AI assistants describe your business today, why they say it, and what to change to become the recommendation.

We ask the questions your customers ask — across ChatGPT, Claude, Gemini, Perplexity, Copilot and Google AI Overviews — and track who gets named. Then we trace the sources behind those answers and hand you the work that moves you into them. Ranking was a proxy. This is the real thing.

Explore the platform →
New for 2026

Gorace

AI vision based air race timing. One camera, several computer vision models, and timing data for every aircraft that comes through frame — nothing fitted to the aircraft at all.

Live demonstrations at the Roswell and Las Cruces air races this year.

See Gorace →
Also from Novega

Private AI Engineering

Custom AI systems built and deployed on your own infrastructure, for the organizations whose data can't leave the building. Healthcare, finance, defence, manufacturing.

The work that taught us how these models actually behave.

See our services →

Where Your Customers Are Asking

Every one of these gives a single answer, and every one of them decides differently. We track your business across all of them.

How We Get You Recommended

1

Measure

We run the real buying questions your customers ask, across every major assistant, and record who gets named and how you're described.

2

Diagnose

We trace the sources behind those answers — what the models are reading, which competitors own it, and where you're missing or wrong.

3

Optimize

A prioritized plan: the content, the structure, the corrections and the third-party presence that change what the models say about you.

4

Monitor

Answers move. We keep asking on a schedule and alert you when your position, your description or a competitor's shifts.

Gorace: Timing Air Races With Vision Alone

Timing an air race normally means bolting something to every aircraft. Gorace just watches the race — one camera, an ensemble of vision models, and timing data out the other end. Built for aircraft flying low, fast and close together.

Roswell, NM

Air races · 2026 · Live demonstration

Las Cruces, NM

Air races · 2026 · Live demonstration

More about Gorace →

Find Out What AI Says About You

We'll run your real customer questions across the major AI assistants and show you the answers they're giving right now — before you commit to anything.